Graphic design used to be a low priority for museums!—MoMa makes me doubt this statement sometimes. Look at all the different forms of graphic design present, from the incredibly well designed cafeteria, to the in-house store.
However it was Noel Martin a self-taught graphic designer who was the first to modernize the art museum exhibition catalogues—Cincinnati Art Museum. Noel made abstract art more accessible, and more appealing to the younger museumgoers, helping to introduce art to the growing generation. Thus he created a style that has been emulated by many other American museums.
Below are a few of his iconic logos: